Walmart’s India Gamble: Ready To Sell Only Make In India Products If Allowed To Open Stores!

Walmart, which is world’s largest retailer, is playing the game skillfully in India.

Combining the buzz of Make in India program, and the news that FDI rules for multi-brand retail may be relaxed, Walmart has thrown in a tempting bait, which can actually work.

Walmart is ready to sell only Make in India products if they are allowed to open stores in India. Will Govt. of India take notice now?

Make in India & Walmart: The Deadly Combination?

In an interview, Krish Iyer, who is the chief executive of Walmart India, said: “We are okay with selling only ‘Make in India’ products because even in our cash-and-carry stores, imported items make up for only 5% of our total products..”

Walmart also reminded us all that 95% of products sold by Walmart in India are locally sourced, hence, they are already a major partner in Govt. of India’s ‘Make in India’ mission.

Right now, Walmart operates 21 stores under their ‘Best Price’ brand, which are branded wholesale chain launched in India. Initially launched as an alliance with Bharti Enterprises, Walmart ended their association in 2013, when they bought 50% stake in the venture from Bharti.